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Fit is the #1 barrier to purchasing styles online.

Powered by shoppers and enhanced by AI, True Fit is the industry’s leading fit solution.
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Trusted on 11 billion+ PDPs by hundreds of global retailers, tens of thousands of brands and 82 million+ active True Fit users.
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Complete the form to schedule a complimentary demo with a True Fit expert.

You're in good company.

The world's most loved brands partner with True Fit to grow conversion, profitability and customer loyalty.

Fueled by the Fashion Genome.

True Fit's cross market dataset produces the highest quality fit experience for your shoppers.
Plug fashion’s largest dataset into your PDP today and get started.

80M

Active Users

29K

Brands

21B

PDPs Served Annually

case Study

PacSun partnered with True Fit to improve the digital customer experience by elevating shopper confidence when it came to size and fit across their vast catalog, categories and brands.

13%

Conversion Lift

40%

Order Rate Lift

4.7%

Incremental Revenue Lift

Explore True Fit for your business.

True Fit for Shopify.

True Fit is now available in the Shopify App Store! Install the leading AI fit platform on your retail site in just minutes.