The 2023 Holiday Recap: Retail Insights from True Fit

Your Guide to 2024 Holiday Planning

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True Fit examined holiday trends across our dataset of hundreds of retailers and 80 million active shoppers to reveal what habits holiday shoppers adopted and how retailers can be best positioned to win over holiday shoppers in the future. In this report, we identify themes that will shape digital commerce in 2024.

What’s inside? Global digital shopping trends during 2023’s golden quarter:

Browsing trends

Order trends

AOV trends

Demand for size and fit guidance

What you’ll learn? How to prepare for holiday 2024 and beyond

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