Return reason codes have long been a tool for assessing where fit or product descriptions are impacting return rates but because the landscape is rapidly changing, it is important to consider some of the hidden reasons shoppers return and look for signals for establishing relationships with high value buyers.
Four common reasons consumers make ecommerce returns in fashion categories
Insights and trends from True Fit’s cross market dataset that are impacting today’s returns landscape
Proven customer experience opportunities to reduce returns and drive profitability
