JC Penney and True Fit drive customer engagement with a 20% increase in UPT and AOV
The challenges that JC Penney faced with its large catalog and even larger customer profile to personalize the digital customer experience
How decoding size and fit for digital customers across a broad set of brands, categories and size ranges led to increased revisit rates
How bringing True Fit’s AI-driven fit personalization drove a significant increase in units purchased per transaction
