Consumer Pulse: Breaking through the Conversion Barrier

Your guide to converting more customers in apparel and footwear categories

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According to estimates, the ecommerce fashion industry is expected to reach a value of over 1.2 trillion U.S. dollars by 2027 according to Statista, but consumers of all ages still value traditional brick-and-mortar shopping formats. We asked consumers what shopping formats they favored and why. True Fit surveyed 1,000 shoppers to unpack how brands and technology innovators can better serve consumers digitally.

What's inside? Shopper perspectives on:

Online shopping vs. in-store

Pre-loved shopping formats

The most difficult categories to shop digitally

What you'll learn?

How to build trust into the digital buying journey to drive conversion
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