Powering
the Future
of Agentic Commerce —
AI that understands your shoppers

Enable size and fit confidence within any shopping assistant or chat interface — powered by True Fit’s trusted data and experience serving leading apparel and footwear retailers.

Watch Video
Get a Demo

Powering the Future
of Agentic Commerce —
AI that understands your shoppers

Enable size and fit confidence within any shopping assistant or chat interface —
powered by True Fit’s trusted data and experience serving leading apparel and footwear retailers.

Get a Demo
Side-by-side comparison of True Fit size recommendation on the PDP and in the survey

Join the Agentic Commerce Revolution

Retailers are rapidly adopting conversational AI to assist discovery and conversion, yet most agents fall short of addressing the most critical purchase hesitation: “What size should I buy?”

The True Fit Conversational Agent extends our proven fit and sizing intelligence into the conversational flow, eliminating purchase hesitation and driving measurable lifts in conversion and customer satisfaction.

Whether your brand already has a conversational shopping agent or is exploring new AI experiences, True Fit seamlessly integrates fit guidance into your digital ecosystem — no retraining required.

Join the Chat: Get a demoLearn more about MCP

Join the Agentic Commerce Revolution

Retailers are rapidly adopting conversational AI to assist discovery and conversion, yet most agents fall short of addressing the most critical purchase hesitation: “What size should I buy?”

The True Fit Conversational Agent extends our proven fit and sizing intelligence into the conversational flow, eliminating purchase hesitation and driving measurable lifts in conversion and customer satisfaction.

Whether your brand already has a conversational shopping agent or is exploring new AI experiences, True Fit seamlessly integrates fit guidance into your digital ecosystem — no retraining required.
Get a Demo

Transform Data into Fit Guidance

Powered by shoppers and enhanced by AI, True Fit is the industry’s leading fit solution.
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Trusted on 11 billion+ PDPs by hundreds of global retailers, tens of thousands of brands and 82 million+ active True Fit users.
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Complete the form to schedule a complimentary demo with a True Fit expert.

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How It Works

True Fit connects to AI agents via the standard Model Context Protocol (MCP), giving chatbots and shopping assistants a consistent way to invoke True Fit tools, while True Fit’s proprietary fit data, models, and recommendation logic power the responses.

True Fit Intellegince

True Fit Proprietary
Fit Data, Models, & Alghoritms

Fit Guidance Delivered

Get a DemoLearn More About MCP

Trusted Fit Intelligence, Not Just Generic AI

Most retailer chatbots surface catalog details or order status — not nuanced fit logic.The True Fit Conversational Agent is different. It draws from a decade of apparel-specific data science and proven outcomes across global retailers, providing reliable, privacy-compliant fit recommendations your shoppers can trust.
Get a Demo

Drive Better Business Outcomes

Turn conversation into conversion. Whether embedded into an existing agent or deployed as a standalone Fit Assistant, the True Fit Conversational Agent brings proven, apparel-specific intelligence to every shopper interaction — improving engagement, reducing returns, and building trust through fit confidence.
Flexible Integration: Compatible with or without an existing agent via A2A.
Trusted Intelligence: Built on True Fit’s extensive data, proprietary recommendation models, and experience supporting apparel and footwear retailers worldwide. 
Scalable and Secure: Built for enterprise-level performance, privacy, and uptime.
Cross-Channel Reach: Extend fit confidence into emerging, high-engagement conversational and marketplace channels.
Get a Demo

Bring conversational fit guidance to your shoppers.

See how True Fit’s Conversational Agent enhances your customer experience and drives confident, high-converting purchases.
Get A Demo

Trusted Fit Intelligence, Not Just Generic AI

Most retailer chatbots surface catalog details or order status — not nuanced fit logic.
The True Fit Conversational Agent is different. It draws from a decade of apparel-specific data science and proven outcomes across global retailers, providing reliable, privacy-compliant fit recommendations your shoppers can trust.
Get a Demo

Bring conversational fit guidance to your shoppers.

See how True Fit’s Conversational Agent enhances your customer experience and drives confident, high-converting purchases.
Get a DemoLearn More About MCP