Fit confidence for every body.

Decode size and fit with AI to get your shoppers what they love. Boost conversion, reduce returns and grow profitably with True Fit.

80M active users.
29K brands.
21B PDPs served annually.
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Fit confidence for every body.

Decode size and fit with AI to get your shoppers what they love. Boost conversion, reduce returns and grow profitably with True Fit.

Get Started
82M active global shoppers.
Tens of thousands of brands.
11B+ product pages.

Unlock growth on your PDP.

Size charts and model measurements do not convert shoppers. Trusted by hundreds of retailers, thousands of brands and 82 million shoppers, True Fit is the modern approach to fit guidance.

How True Fit Works

Size charts and model measurements do not convert shoppers. Trusted by hundreds of retailers, thousands of brands and 82 million shoppers, True Fit is the modern approach to fit guidance.

How True Fit Works

Unlock growth on your PDP.

See True Fit in action across different categories and shopper profiles here!
Intimates
Jeans
Shirts
Kids
Footwear

Powered by shoppers.
Enhanced by AI.

Powered by shoppers.
Enhanced by AI.

Trusted by brands of all sizes.

See Case Studies

"This is the smoothest and fastest app integration I've ever done. We were able to get up and running quickly to be ready for Black Friday. We wish all tech partners made it this easy."

Ecommerce Director, The Frye Company

Integrate with Ease

"We know from the data that finding the right fit drives consumer loyalty and increases customer conversion. We chose True Fit because consumers have a trust level with the brand. It gives them confidence during the buying process as sizing can often seem complicated in the virtual world."

Managing Partner, APL

Explore Case Studies

Fit to a

®

Software that connects 82 million shoppers to fashion they love.

"It’s usually a struggle for me to shop for clothing online because the fit can be complicated but I bought this dress online at Land’s End using True Fit and it was so easy to find my size! 
When my package arrived, it fit me perfectly."

"I think I finally cracked online shopping! It took me long enough haha my body type can be hard to shop for sometimes, especially online. I finally stumbled upon True Fit while shopping at Land’s End and it really helped me find the best size for me! When my package came, I was pleasantly surprised! In fact, my favorite piece is the bathing suit! I’ve never had one that fits me so perfect!"

"I am a size 22/24 and even something as simple as finding jeans that aren’t elastic waist is a task. I was able to order jeans, shirts and overalls and everything actually fit. This is truly revolutionary for online shopping, especially in a plus size body ❤️."

"Finding clothes that fit well after weight loss can be difficult, especially if you’re shopping online. I recently found True Fit and it really helped me figure out what sizes I should be buying at Forever 21 without even stepping foot in a store. Everything fit how I wanted it to fit and I couldn’t be happier!"

Explore True Fit for your business.

How We Do It