Decode size and fit with AI to get your shoppers what they love. Boost conversion, reduce returns and grow profitably with True Fit.
Decode size and fit with AI to get your shoppers what they love. Boost conversion, reduce returns and grow profitably with True Fit.
Get StartedSize charts and model measurements do not convert shoppers. Trusted by hundreds of retailers, thousands of brands and 82 million shoppers, True Fit is the modern approach to fit guidance.
How True Fit WorksSize charts and model measurements do not convert shoppers. Trusted by hundreds of retailers, thousands of brands and 82 million shoppers, True Fit is the modern approach to fit guidance.
How True Fit WorksEcommerce Director, The Frye Company
Integrate with EaseManaging Partner, APL
Explore Case Studies"It’s usually a struggle for me to shop for clothing online because the fit can be complicated but I bought this dress online at Land’s End using True Fit and it was so easy to find my size! When my package arrived, it fit me perfectly."
"I think I finally cracked online shopping! It took me long enough haha my body type can be hard to shop for sometimes, especially online. I finally stumbled upon True Fit while shopping at Land’s End and it really helped me find the best size for me! When my package came, I was pleasantly surprised! In fact, my favorite piece is the bathing suit! I’ve never had one that fits me so perfect!"
"I am a size 22/24 and even something as simple as finding jeans that aren’t elastic waist is a task. I was able to order jeans, shirts and overalls and everything actually fit. This is truly revolutionary for online shopping, especially in a plus size body ❤️."
"Finding clothes that fit well after weight loss can be difficult, especially if you’re shopping online. I recently found True Fit and it really helped me figure out what sizes I should be buying at Forever 21 without even stepping foot in a store. Everything fit how I wanted it to fit and I couldn’t be happier!"