BUILT FOR APPAREL & FOOTWEAR ECOMMERCE

We know what fits because we know what came back.

True Fit’s AI connects each shopper’s fit history with product sizing data across apparel and footwear from 29,000 brands, and 20 years of purchase-and-return outcomes to deliver one size recommendation they can trust.

Request a demo and we’ll model potential revenue lift and return savings using your business metrics.

2–4× lift
Conversion rate
Up to 50%
Less size bracketing
82M+
Active shoppers

See True Fit in action

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In good company
The world's most loved brands partner with True Fit to grow conversion, profitability and customer loyalty.
66 North
Aetrex
Altra Running
Ann Summers
APL Athletic Propulsion Labs
Ariat International
Atmosphere
BA&SH
Boathouse Row Hamilton Inc.
Boggi
Carhartt
Dia & Co
Dick's Sporting Goods
Discount Dance Supply
Dr. Martens Australia
FEW MODA
First Tactical LLC
Flynn & O Hara Uniforms, Inc.
Forever New Clothing
Franne Golde
Fullbeauty Brands
GEOX
Golf Galaxy
GORUCK LLC
Greyson Clothier
Hoka
Holt Renfrew
Hype DC Australia
J. C. Penney Company, Inc.
JOLYN
J. P. Boden & Co. Limited
Kmart Australia
Lands' End
L'Equipeur
LK Bennett Group Ltd.
Lululemon
Mark's
Marks & Spencer
Myer
N Brown Group Plc
NYDJ
Pacific Sunwear
PEARL iZUMi
PGA Tour Superstore
Platypus Australia
Princess Polly
Public Lands
QVC Europe
RALPH LAUREN EUROPE SARL
Rodd & Gunn
Skechers Australia
Sporting Life
Stylerunner Australia
Taking Shape
Target Australia
Teva
The Very Group
Timberland Australia
Toast
Todd Snyder
TravisMathew LLC
True Classic
TSC Today’s Shopping Choice
Ugg
Unique Vintage, Inc.
Vans Australia
Walmart Canada
Western Glove Works
Worldwide Golf Shops

No two brands
size the same.
We've mapped all of them.

Twenty years of what shoppers kept and what they sent back, translated brand to brand. We call it the Fashion Genome. It plugs into your PDP in days.
100M
Active Users
29K
Brands
21B
PDPs Served Annually
case Study

PacSun partnered with True Fit to improve the digital customer experience by elevating shopper confidence when it came to size and fit across their vast catalog, categories and brands.

13%
Conversion Lift
40%
Order Rate Lift
4.7%
Incremental Revenue Lift

In good company

The world's most loved brands partner with True Fit to grow conversion, profitability and customer loyalty.

Explore True Fit for your business.

How We Do It

True Fit for Shopify.

True Fit is now available in the Shopify App Store! Install the leading AI fit platform on your retail site in just minutes.

Learn More
Install Now