Business
Shopper

We make sizing easy

True Fit’s AI sizing platform eliminates sizing guesswork and instills shopper confidence to buy.

Business
Shopper

We make
sizing easy

True Fit’s AI sizing platform eliminates sizing guesswork and instills shopper confidence to buy.

Watch Video
Get A Demo
Integration iconIntegration iconIntegration icon

True Fit shows your shoppers exactly what size to buy.

Get A Demo
Mockup

Zero-Click Fit Confidence

Universal Guidance with Social Proof gives every shopper a quick, clear view of how a product runs. Eliminate size confusion and helps shoppers choose their best-fitting size with ease.
Mockup

AI-powered Fit Hub

Fit Hub delivers size and fit guidance grounded in real purchase-and-keep data from people with similar body proportions.

Combining product attributes with real-world feedback helps shoppers find the size that truly fits.
Mockup

Personalized size recs

Shoppers are 30 seconds away from a personalized size recommendation, customized to their exact demographics and preferences on how products fit them best.

Proven to increase conversion and reduce returns.

True Fit shows your shoppers exactly what size to buy.

Get a Demo
True Fit UI on a PDP recommending to size down based on how the product runsTrue Fit UI on a PDP showing the Fit Hub product insights panel True Fit UI on a PDP showing the Fit Hub product insights panel

Zero-click fit confidence

Universal Guidance with Social Proof gives every shopper a quick, clear view of how a product runs. Eliminate size confusion and helps shoppers choose their best-fitting size with ease.

AI-powered Fit Hub

Fit Hub delivers size and fit guidance grounded in real purchase-and-keep data from people with similar body proportions. Combining product attributes with real-world feedback helps shoppers find the size that truly fits.

Personalized size recs

Shoppers are 30 seconds away from a personalized size recommendation, customized to their exact demographics and preferences on how products fit them best.

Proven to increase conversion and reduce returns.

We Make​ It Easy for Shoppers to Buy from Your Site

True Fit Retailer highlighting 4x conversion lift when using True FitTrue Fit Retailer highlighting 3x conversion lift when using True FitTrue Fit Retailer highlighting 4x conversion lift when using True FitTrue Fit Retailer highlighting 24x reduction in size sampling returns
Read More Customer Stories

We Make​ It Easy for Shoppers to Buy from Your Site

Side-by-side comparison of True Fit size recommendation on the PDP and in the survey

Increase conversion & generate revenue

True Fit eliminates size hesitancy by providing clear and accurate recommendations on how shoppers should size for each product.

Reduce returns

True Fit gets shoppers into the right size the first time via size recommendations on the product page and in cart.

Side-by-side comparison of True Fit’s size sampling banner in cart with and without personalized recommendation
Reporting dashboard interface showing shopper demographics from True Fit survey

Build customer loyalty

True Fit provides shoppers with a positive size and fit experience, and retailers with insights and data for continuous product improvement.

Increase conversion & generate revenue

True Fit eliminates size hesitancy by providing clear and accurate recommendations on how shoppers should size for each product.

Reduce returns

True Fit gets shoppers into the right size the first time via size recommendations on the product page and in cart.

Build customer loyalty

True Fit provides shoppers with a positive size and fit experience, and retailers with insights and data for continuous product improvement.

From Discovery to Decision — Welcome to Agentic Commerce

Shoppers are turning to chat for answers. Powered by MCP interoperability, the True Fit agentic agent delivers trusted size and fit guidance — right inside your shopping assistant or chat experience.

From Discovery to Decision — Welcome to Agentic Commerce

Shoppers are turning to chat for answers. Powered by MCP interoperability, the True Fit agentic agent delivers trusted size and fit guidance — right inside your shopping assistant or chat experience.

Reporting dashboard interface showing shopper demographics from True Fit survey

Whether you already have a conversational agent or are launching one, True Fit makes it easy to embed fit intelligence directly into the shopper dialogue. Drive confident purchases, reduce returns, and meet your customers where they shop.

Retailers love
True Fit.

True Fit has more market share than all other fit solutions combined.

Retailers love True Fit.

True Fit has more market share than all other fit solutions combined.

Bar chart showing True Fit’s 65% market share compared to other fit solutions

Benefits of accessing Fashion’s largest dataset

Larger datasets give superior accuracy
80M+ shoppers get personalized recommendations automatically wherever True Fit is integrated.
In good company
The world's most loved brands partner with True Fit to grow conversion, profitability and customer loyalty.
Get A Demo
66 North
7thEarthStudios
APL Athletic Propulsion Labs
Aetrex
Altra Running
Ann Summers
Ariat International
Atmosphere
BA&SH
Bass Pro Shops
Boathouse Row Hamilton Inc.
Boggi
Brooks Running
Cabela's
Calia
Carhartt
Courser world Inc
Create Amor
Dia & Co
Dick's Sporting Goods
Discount Dance Supply
Dr. Martens Australia
Eddie Bauer
FEW MODA
First Tactical LLC
Flynn & O Hara Uniforms, Inc.
Forever New Clothing
Franne Golde
Frasers Group
Frye
Fullbeauty Brands
GEOX
GORUCK LLC
Golf Galaxy
Greyson Clothier
Hoka
Holt Renfrew
Hype DC Australia
IKKS
J. C. Penney Company, Inc.
J. P. Boden & Co. Limited
JOLYN
Just Strong
Kaporal
Kmart Australia
L'Equipeur
L.L. Bean Inc.
LK Bennett Group Ltd.
Lands' End
Lozuri Inc
Lucy & Yak
Lululemon
Mark's
Marks & Spencer
Marquee Brands LLC
Monsoon Accessorize
Myer
N Brown Group Plc
NYDJ
Nana Jacqueline
Neiman Marcus
Newell Brands
OluKai
Outerknown
PEARL iZUMi
PGA Tour Superstore
Pacific Sunwear
Platypus Australia
Princess Polly
Public Lands
QVC Europe
Quiz Clothing
RALPH LAUREN EUROPE SARL
Ro&Zo
Rodd & Gunn
Scrubs & Beyond
Shoe Carnival
Skechers Australia
Sosandar
Sporting Life
St. John
Stylerunner Australia
Swimwear-Anywhere
TOG24
TSC Today’s Shopping Choice
Taking Shape
Target Australia
Ten Thousand
Teva
The Very Group
Therafit
Timberland Australia
Toast
Todd Snyder
Tractor Supply Company
TravisMathew LLC

Help every shopper find their best fitting size before it ships.

Get a Demo

In good company

The world's most loved brands partner with True Fit to grow conversion, profitability and customer loyalty.

Help every shopper find their best
fitting size before it ships.

Get A Demo